What originally started as a page describing day to day things he experienced in his Russian home growing up, to then a place he can share a laugh, Anthony Voletsenko now uses his platform to promote upcoming brands / artists from Russia. The main goal is for their engagement to reach those in the United States and beyond.

“I found that most people will engage in something they find funny before supporting a new artist/talent. With that being said I began to embed artists music in to funny memes & viral content with the hopes while watching/reading their also listening and would ask “what song is this?”. It worked and people began doing just that. Soon after I realized my page was more then just good vibes, it was also a platform to help break upcoming talent.” –Anthony

Since, the reactions have been amazing. The page has gained hundreds of thousands of likes, views and just hit over 50k followers from all across the world. It’s bridging the gap for people all over the world and welcoming people of many different backgrounds into the Russian culture.

“I’ve been bringing awareness utilizing my platform as a stepping stool to bring the music to listeners directly. My page brings people from all over the world and pulls in a lot of engagement. Through my why I like to call Meme marketing I can draw potential fans in through a meme and unconsciously have them listening to their new favorite artist.” –Anthony

With 50 Cent as his favorite American rapper, it’s no surprise Anthony is having success with his self-made platform and ideas. Be sure to follow his page @_growinguprussian_ on Instagram for constant updates on the next biggest stars and influences from Russia before everyone else!